WILLIAMS-SONOMA
For more than half a century, Williams-Sonoma has been inspiring home cooks and entertaining authorities across America and the globe. The adored specialty cookware and home essentials brand is devoted to building community around family and food. Just when you think you couldn’t possibly need anything else, the monthly catalog arrives, and then the following week, your new cherry pitter!
Pushup has worked with both Williams-Sonoma and Williams-Sonoma Home to develop over 1,200 new products including an all-time best selling melamine dinnerware collection, the WSH rug category, and concepts for their foray into the consumer electronics and smart tools space.
Services // Product & Surface Design
Williams-Sonoma
For more than half a century, Williams-Sonoma has been inspiring home cooks and entertaining authorities across America and the globe. The adored specialty cookware and home essentials brand is devoted to building community around family and food. Just when you think you couldn’t possibly need anything else, the monthly catalog arrives, and then the following week, your new cherry pitter!
Pushup has worked with both Williams-Sonoma and Williams-Sonoma Home to develop over 1,200 new products including an all-time best selling melamine dinnerware collection, the WSH rug category, and concepts for their foray into the consumer electronics and smart tools space.
Services // Product & Surface Design
DESIGN
The challenge of designing for Williams-Sonoma is effectively translating the elegant Old World flair of the brand; WS has a nuanced but distinct design style compared to their more contemporary sister-brand Pottery Barn. Surface patterns and palettes have a European aesthetic and entertaining pieces wouldn’t look out of place at a Parisian antique market.
INTERNATIONAL MANUFACTURING
WS manufactures all over the world, sometimes in Europe, but often in Asia and India. Pushup worked closely with international vendors to manufacture products on tight timelines. Sometimes, a first sample would come back great. But more often than not, it would take rounds of sampling to precisely execute a vision or perfectly nail that pantone color.
Photography // Williams-Sonoma Inc. // Character // Architectural Digest
Photography // Williams-Sonoma Inc. // Character // Architectural Digest
Hello From San Francisco
© 2021 PushupCo
Hello From San Francisco
© 2021 PushupCo