WCC

Tucked inside West Sonoma County, Sebastopol is known for its apple orchards, pot farms, and backyard gardens, as well as the surfers, cowboys, and former city dwellers who call it home. Photographer and founder Michelle Pattee has found inspiration, meaning, and community within it. She captures the region’s unique sensibility in product lifestyle brand West County California, sharing her family’s restored vintage farmhouse and profiles of her eclectic neighbors on the WCC blog.
Inspired by Michelle’s farmhouse-chic style, the visual identity features a narrow sans-serif font layered over her stunning WCC photographs. Working from a street sign influence, the primary logo for WCC is both modern and vintage in finish. With subtle modifications, a secondary logo amplifies well to be boldly featured on clothing, hang tags, and printed promotional materials.

 

Services // Branding

WCC

Tucked inside West Sonoma County, Sebastopol is known for its apple orchards, pot farms, and backyard gardens, as well as the surfers, cowboys, and former city dwellers who call it home. Photographer and founder Michelle Pattee has found inspiration, meaning, and community within it. She captures the region’s unique sensibility in product lifestyle brand West County California, sharing her family’s restored vintage farmhouse and profiles of her eclectic neighbors on the WCC blog.

Inspired by Michelle’s farmhouse-chic style, the visual identity features a narrow sans-serif font layered over her stunning WCC photographs. Working from a street sign influence, the primary logo for WCC is both modern and vintage in finish. With subtle modifications, a secondary logo amplifies well to be boldly featured on clothing, hang tags, and printed promotional materials.

Services // Branding // Print Collateral

TALA YOGA

Aeromat, an established fitness product company, partnered with Pushup to design and launch Tala, their higher-end yoga brand. In contrast to Aeromat’s fitness and performance focused brands, Tala is positioned to appeal to a younger and fashion-forward audience. Yoga mats and microfiber towels feature the latest color trends and patterns.
Pushup designed the logo, packaging, digital assets, and mat surface patterns for Tala. The visual identity strikes a careful balance between sophistication and fun, feeling polished while highlighting Tala’s casual and youthful brand personality.
Services // Branding // Design Strategy // Packaging // Surface & Product Design

Tala Yoga

Aeromat, an established fitness product company, partnered with Pushup to design and launch Tala, their higher-end yoga brand. In contrast to Aeromat’s fitness and performance focused brands, Tala is positioned to appeal to a younger and fashion-forward audience. Yoga mats and microfiber towels feature the latest color trends and patterns.

Pushup designed the logo, packaging, digital assets, and mat surface patterns for Tala. The visual identity strikes a careful balance between sophistication and fun, feeling polished while highlighting Tala’s casual and youthful brand personality.

Services // Branding // Design Strategy // Packaging // Surface & Product Design

Photography WCC // Michelle Pattee & TALA // Marco Walker

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Photography WCC // Michelle Pattee & Tala // Marco Walker

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Hello From San Francisco

© 2021 PushupCo

Hello From San Francisco

© 2021 PushupCo