AUDI CONCEPT LAB
We were thrilled when Pushup was invited to join Audi’s Future of Driving Lab hosted by A.I.R. (Audi Innovation Research) and Therrien-Barley of New York. Part think-tank, part workshop, part hackathon, this two-day long event brought together a small group of designers, engineers, storytellers, and strategists to explore the concept of orchestration and the future of driving.
Gathering at the Sonoma Raceway, we began the day with an overview from the Audi Innovation Research division and an unveiling of our very own Audi A3—both to showcase concepts and partially destroy to our liking. We quickly progressed to lightning rounds of concept ideation, story development, prototyping, and general rowdiness.
Services // Concept
Audi Concept Lab
We were thrilled when Pushup was invited to join Audi’s Future of Driving Lab hosted by A.I.R. (Audi Innovation Research) and Therrien-Barley of New York. Part think-tank, part workshop, part hackathon, this two-day long event brought together a small group of designers, engineers, storytellers, and strategists to explore the concept of orchestration and the future of driving.
Gathering at the Sonoma Raceway, we began the day with an overview from the Audi Innovation Research division and an unveiling of our very own Audi A3—both to showcase concepts and partially destroy to our liking. We quickly progressed to lightning rounds of concept ideation, story development, prototyping, and general rowdiness.
Services // Concept
THE RESULT
The results are in: If you give a group of creatives a pile of sticky notes, a garage, a car to dismember, and apply beer liberally, then good things will happen. We left with an exciting range of concepts, short films, and radical prototypes all showcasing an exciting collective vision for the concept car of tomorrow.
Photography // Pushup
Photography // Pushup
Hello From San Francisco
© 2021 PushupCo
Hello From San Francisco
© 2021 PushupCo