THE PROCESS

While working through the brand refresh process, Pushup and the Collective Health brand team explored numerous design concepts before landing on final graphics, color, typography and photo direction for the brand system. Here are iterations showing the design refinement of the final graphic direction, along with illustration and 3D explorations.

ILLUSTRATION

During the rebrand process both the product and brand teams at Collective Health set out to commission illustrations to help visually communicate complex healthcare information when photography and graphics didn’t fit the application. The brand team loved the iconic work of Chris DeLorenzo, but ultimately chose to build out a robust internal graphic system instead, due to the the rapid nature of incoming brand department deliverables.

ADDING DIMENSION

A key section of the website needed to visually distill copy about the Collective Health product platform. Pushup explored a 3D concept that elevated the flat platform graphic as a rendered dimensional infographic. Ultimately the concept of incorporating dimensionality to the brand was reimagined by adding object photography to the photo system that is used prominently throughout the website today.